NACE 73.20: Market research and public opinion polling

NACE Rev. 2.1 class. Replaces NACE Rev. 2 73.20. Closest ISIC Rev. 4: 7320.

NACE Rev. 2.1 class 73.20 is "Market research and public opinion polling". It sits in section N (PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES), then division 73 (Activities of advertising, market research and public relations), then group 73.2 (Market research and public opinion polling). In the previous classification, NACE Rev. 2, the activity was covered by 73.20 (Market research and public opinion polling).

What the class includes

This class includes: - conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising - conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour

What it excludes

This class excludes: - advertising, see 73.1 - public relations and communication activities, see 73.30 - undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

Correspondence with NACE Rev. 2

NACE Rev. 2	Label (Rev. 2)	Also maps to
73.20	Market research and public opinion polling	-

The label in 24 languages

bgПроучване на пазари и изследване на общественото мнение
csPrůzkum trhu a veřejného mínění
daMarkedsanalyse og offentlig meningsmåling
deMarkt- und Meinungsforschung
elΈρευνα αγοράς και δημοσκοπήσεις
enMarket research and public opinion polling
esEstudios de mercado y realización de encuestas de opinión pública
etTuru-uuringud ja avaliku arvamuse küsitlused
fiMarkkina- ja mielipidetutkimukset
frÉtudes de marché et sondages
gaTaighde margaidh agus seoladh pobalbhreitheanna
hrIstraživanje tržišta i ispitivanje javnog mnijenja
huPiac-, közvélemény-kutatás
itRicerche di mercato e sondaggi di opinione
ltRinkos tyrimas ir viešosios nuomonės apklausa
lvTirgus un sabiedriskās domas izpēte
mtRiċerka tas-suq u stħarriġ tal-opinjoni pubblika
nlMarkt- en opinieonderzoek
plBadanie rynku i opinii publicznej
ptEstudos de mercado e sondagens de opinião
roCercetare de piață și sondaje de opinie
skPrieskum trhu a verejnej mienky
slRaziskovanje trga in javnega mnenja
svMarknads- och opinionsundersökning

Use it

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Official classification texts from EU Vocabularies (Publications Office of the European Union, CC BY 4.0), read on 2026-10-05. Correspondence tables link classes that cover the same activities; one old class can be split across several new ones, so check the notes before you convert a dataset. Information only.