NACE 74.12: Graphic design and visual communication activities

NACE Rev. 2.1 class. Replaces NACE Rev. 2 74.10. Closest ISIC Rev. 4: 7410.

NACE Rev. 2.1 class 74.12 is "Graphic design and visual communication activities". It sits in section N (PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES), then division 74 (Other professional, scientific and technical activities), then group 74.1 (Specialised design activities). In the previous classification, NACE Rev. 2, the activity was covered by 74.10 (Specialised design activities).

What the class includes

This class includes: - activities of graphic designers - graphic design of web pages - activities of communication designers - activities specialised in the design of messages and information, taking into account the characteristics and needs of people, corporate objectives, market attractiveness and dissemination media - design and consulting in the content and external appearance of campaigns and communication content; conception and design of visual images (corporate design) and media of corporate communication; brand design and brand updating; determination of visual language (form, colour, typography of publications, didactic illustration of complex and abstract contexts)

What it excludes

This class excludes: - design of computer-produced graphics for animations, see 59.11 - designing the structure of web pages applying principles of software engineering, see 62.10 - web design in combination with programming of web pages, see 62.10

Correspondence with NACE Rev. 2

NACE Rev. 2	Label (Rev. 2)	Also maps to
74.10	Specialised design activities	3

The label in 24 languages

bgДейности в областта на графичния дизайн и визуалните комуникации
csČinnosti v oblasti grafického designu a vizuální komunikace
daGrafisk design og visuel kommunikation
deGrafik- und Kommunikationsdesign
elΔραστηριότητες γραφικού σχεδιασμού και οπτικής επικοινωνίας
enGraphic design and visual communication activities
esActividades de diseño gráfico y de comunicación visual
etGraafiline disain ja visuaalne kommunikatsioon
fiGraafinen suunnittelu ja visuaalinen viestintä
frActivités de design graphique et de communication visuelle
gaDearadh grafach agus gníomhaíochtaí cumarsáide amhairc
hrDjelatnosti grafičkog dizajna i vizualnih komunikacija
huGrafikai tervezés, vizuális kommunikáció
itAttività di progettazione grafica e di comunicazione visiva
ltGrafinio dizaino ir vaizdinės komunikacijos veikla
lvGrafiskā dizaina un vizuālās komunikācijas pakalpojumi
mtAttivitajiet tad-disinn grafiku u tal-komunikazzjoni viżwali
nlGrafisch ontwerp en visuele communicatie
plDziałalność w zakresie projektowania graficznego i komunikacji wizualnej
ptAtividades de design gráfico e de comunicação visual
roDesign grafic și activități de comunicare vizuală
skČinnosti grafického dizajnu a vizuálnej komunikácie
slGrafično oblikovanje in vizualno komuniciranje
svGrafisk design och visuell kommunikation

Neighbouring classes

74.11 Industrial product and fashion design activities · 74.13 Interior design activities · 74.14 Other specialised design activities

Use it

Convert a list of NACE Rev. 2 codes to Rev. 2.1 in your browser, or search all codes. The same data is available from the API and the MCP server.

Official classification texts from EU Vocabularies (Publications Office of the European Union, CC BY 4.0), read on 2026-10-05. Correspondence tables link classes that cover the same activities; one old class can be split across several new ones, so check the notes before you convert a dataset. Information only.