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NACE 73.11: Activities of advertising agencies

NACE Rev. 2.1 class. Replaces NACE Rev. 2 73.11. Closest ISIC Rev. 4: 7310.

NACE Rev. 2.1 class 73.11 is "Activities of advertising agencies". It sits in section N (PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES), then division 73 (Activities of advertising, market research and public relations), then group 73.1 (Advertising). In the previous classification, NACE Rev. 2, the activity was covered by 73.11 (Advertising agencies).

What the class includes

This class includes: - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material - planning and organising advertising and marketing campaigns - placing advertisements in the media - conceptual work on advertising messages - managing the course of advertising campaigns - creation and realisation of advertising campaigns: • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites - conducting marketing campaigns and other advertising services • promotion of products • merchandising • point-of-sale marketing • direct mail advertising • marketing consulting • influencer marketing

What it excludes

This class excludes: - manufacturing of advertising material, see section C depending on the type of material - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material - installation of stands for fairs and exhibitions, see 43.32 - publishing of advertising material, see 58.19 - production of commercial messages for television and film, see 59.11 - production of commercial product videos (including production of videos for social networks), see 59.11 - publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11 - production of commercial messages for radio, see 59.20 - content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39 - market research and public opinion polling, see 73.20 - advertising photography, see 74.20 - postal and mailing activities, see 82.10 - convention and trade show organisers, see 82.30 - advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

Correspondence with NACE Rev. 2

NACE Rev. 2Label (Rev. 2)Also maps to
73.11Advertising agencies-

The label in 24 languages

Neighbouring classes

73.12 Media representation

Use it

Convert a list of NACE Rev. 2 codes to Rev. 2.1 in your browser, or search all codes. The same data is available from the API and the MCP server.

Official classification texts from EU Vocabularies (Publications Office of the European Union, CC BY 4.0), read on 2026-10-05. Correspondence tables link classes that cover the same activities; one old class can be split across several new ones, so check the notes before you convert a dataset. Information only.